Governing our Fashion Trends
Growing up in the United States, the government (including The White House), has the power to shift our national stringency on environmental policy. In addition to domestic decisions, the choices of our leading parties will also determine who and how we interact on the international stage.
If you are a fashionista in the slightest - you may know that fashion is iconic because of its international origination. Each country, each culture, each era influences the fashion trends that define what we wear in today's world.
Let's take a look at current US Policy on the Environment.
President Biden has lead The United States in the following direction regarding climate:
Rejoin the Paris Agreement
The decision above reconnects The United States to the international sustainability space where other countries are allies to make a combined positive, future-thinking step toward a better tomorrow.
Per The White House Website, the USA will continue to work toward the following goals:
"Reducing U.S. greenhouse gas emissions 50-52% below 2005 levels in 2030, Reaching 100% carbon pollution-free electricity by 2035, Achieving a net-zero emissions economy by 2050, Delivering 40% of the benefits from federal investments in climate and clean energy to disadvantaged communities"
These decisions and goals are broad but will trickle down the the rules that govern the production, sale, and delivery of our fashion garments. Unsustainable, fast fashion practices may be in danger when these standards are enforced. Brands must make a conscious effort to shift corporate policy, reduce resource use, and create branding that allows the customer know that these garments(clothes, accessories, shoes) are made to last - not made to trend.
What can we do as consumers in The United States to support our nation's sustainability goals:
Reduce consumption of fast-fashion items.
Read into the corporate policy, ESG reports, and understand where the products you are consuming come from, what they are made of, and if they are hindering a cleaner tomorrow.
Shift mindset from "want" to "need"
Learn where you can repurpose, revalue, and redesign old garments to be in "trend"
Design your life (including fashion pieces) to be timeless. If your life is timeless, you will be living in trend. You will not have to buy into trends as you will always BE the trend.
“National Climate Task Force.” The White House, The United States Government, 26 Sept. 2022, https://www.whitehouse.gov/climate/.