HER REPORT ON CHANEL
What is CHANEL'S CLIMATE STRATEGY?
According to their website, Chanel has established a climate strategy - CHANEL Mission 1.5°.
To understand where this 2020 commitment will guide the brand and its products, we can do a deep dive into the processes and tools in place that will put CHANEL on target to meet the 2015 Paris Climate Agreement measures.
The initial focus of CHANEL Mission 1.5° include the following:
Reducing the carbon footprint of their supply chain
Involving themselves in indirect, external business activities to further carbon footprint reduction
It seems that carbon footprint is the heaviest focus of the CHANEL Mission 1.5°, but what practices are put in place to guide these goals?
CHANEL Mission 1.5° has specific targets such as reducing CHANEL emissions by 50% by 2030. They will also have goals to maintain and refine current relationships with suppliers to foster responsible sourcing.
To reach these targets, CHANEL hopes to
Utilize 100 renewable electricity in CHANEL operations by 2025
Invest in Carbon Neutralization projects (i.e forest restoration) in order to balance out any additional carbon emission that cannot be moved to zero
Engage in research to add new technology
Include Climate Change Adaptation in the budget - to account for the impact that climate change will have on the suppliers and raw material SC’s
To check the current progress on the above targets, you may visit the 2020 report.
“The climate crisis represents the biggest issue of our age and demands urgent action to reduce negative environmental impacts and drive broader change. It is our conviction that businesses have a clear role to play, alongside governments and civil society, to help protect the world’s most vulnerable communities andecosystems from the consequences of climate change. With today’s announcement, CHANEL has made a clearcommitment to accelerate the move to a lower carbon economy. CHANEL Mission 1.5° is embedded in our long- term vision, and reflects our ambitions to play our part in facing humanity’s biggest challenge and enroll thefuture of our company in a more sustainable world.”
Andrea d’Avack, Chief Sustainability Officer at CHANEL