Overview of Japan’s Beauty Industry Japan is home to some of the world’s most renowned beauty brands, including Shiseido, SK-II, Kanebo, and DHC. The market is characterized by a strong emphasis on skincare, with a cultural belief that healthy skin is the foundation of beauty. Unlike Western markets, where makeup often takes center stage, Japanese consumers prioritize skincare, focusing on hydration, anti-aging, and sun protection.   In 2024, Japan Beauty Market Size was estimated to be worth USD 49.39 billion. With a compound annual growth rate (CAGR) of 3% from 2025 to 2034, the beauty market industry is expected to increase from USD 50.88 billion in 2025 to USD 66.39 billion by 2034. The Japanese beauty market is being driven by a number of significant market factors. With a focus on self-care and customary beauty routines, skincare and beauty practices have a long history in Japan. This cultural element continuously drives the desire for beauty goods.